Novikov Restaurant & Bar
Restaurant | London | England | United Kingdom
The "Novikov Restaurant & Bar" in London, England, is a luxurious and versatile culinary destination that has made a name for itself in the elegant Mayfair district. It is the first international project of Russian restaurateur Arkady Novikov, who revolutionized the gastronomic landscape in Moscow with his eponymous company before focusing on London. The restaurant combines two different culinary worlds – an Italian and an Asian restaurant – as well as a stylish lounge bar under one roof. This tripartite structure makes it a unique place known for its refined cuisine and as a meeting place for the upscale society.
In the Italian section of "Novikov," the modern interpretation of regional classics takes center stage, served with a touch of creativity. The "Tonnarelli Cacio e Pepe" is particularly highlighted, prepared directly in a huge wheel of Parmesan – an optical and flavorful spectacle that combines the creamy spiciness of the cheese with the simplicity of the pasta. Also popular is the "Black Cod," a delicate cod enhanced with a sweet miso glaze, offering a buttery texture that melts in the mouth. The open kitchen with its impressive wood-fired oven is a central focal point, emphasizing the authenticity of the dishes.
The Asian part of the restaurant, on the other hand, transports guests into the world of pan-Asian cuisine with an impressive selection of fresh seafood and vegetables presented before the open kitchen resembling an Asian market. A highlight is the "Peking Duck," served with crispy skin, thin pancakes, and a touch of caviar – a luxurious version of the classic that combines tradition and extravagance. The "Wagyu Beef Tataki" also stands out, with its tender, lightly seared meat accompanied by a spicy soy sauce, highlighting the quality of the ingredients.
The lounge bar at "Novikov" is a standalone experience and a hotspot for night owls. It offers an extensive cocktail menu designed by experienced mixologists, as well as regular performances by renowned DJs creating a vibrant atmosphere. A popular drink is the "Coco Loco," a fresh blend of coconut, lime, and mint that pairs perfectly with the Asian flavors. The bar also serves selected dishes from both restaurants, allowing guests to enjoy the cuisine here as well.
The ambiance of the "Novikov Restaurant & Bar" is characterized by chic, modern design that blends elegance with coziness. The Italian section features rustic elements like wood paneling and chandeliers, while the Asian part creates a calming, distinctive mood with natural materials like bamboo and stone. The lounge bar, on the other hand, relies on subdued lighting and luxurious seating inviting relaxation. The service is professional and attentive, with staff often praised for their friendliness and knowledge, making the visit a well-rounded experience.
The restaurant attracts a diverse audience – from business people to celebrities to food enthusiasts – and is known as a place to see and be seen. It not only offers an impressive culinary variety but also the opportunity to choose between two different taste worlds without leaving the building. The "Novikov" is more than just a restaurant; it is an experience that combines luxury, enjoyment, and style in one of the most exclusive areas of London. Whether for a romantic dinner, an evening with friends, or a special celebration – everyone will find something here to indulge their palate and senses.
